WTF is up with SEO
So you want to know how to direct traffic to your site. The answer is not simple, anyone who says it is, frankly, is lying.
Search engines use a complex algorithm (you still with me?). What that means is, there are several factors that determine where you show up on google, yahoo, bing, ect. But just because it’s complicated, doesn’t mean you shouldn’t try.
You will need to dedicate some time, or pay someone to, in order to do this correctly. Launching a website is not enough if you want people to visit.
Here are a few ways you can forge your way to being found:
- Tag away. Don’t skip on this because it takes too much time. Any time you write a blog post or create a website page, take a few minutes to do pick the perfect tags. The best way to do this is to put yourself in your audience’s shoes. What would they type in a google search to find you? Choose around twenty and try to select keywords that are not too broad and not too uncommon. Pick ‘dog’ and you are competing with major players like The Westminster Dog Show and Animal Planet. Pick ‘Havanese dancing’ and you have a fighting chance. Too specific would be ‘Brody the Havanese dances’.
- Titles, headings and images count. While you are tagging with keywords, don’t forget that the title you name your page, the <h1> or heading tag and the image descriptions help tell search engines what your page is all about. This is your opportunity to direct visitors. Again, don’t get lazy here, take your time.
- Be everywhere. Search engines also decide whether your site is relevant based on how many other reputable sites link to you. Start by setting up your free CLW profile. You can also try submitting guest blogs that link back to your site and posting to social media, especially google plus (as you can imagine it plays well with google searches). I asked an expert for his opinion on the number one thing people are forgetting to do that would help their SEO?
“One thing we advocate is finding all the sites like Imgur, photo bucket, Flickr, Yelp, etc- by creating a business page with a link on sites like these, they send major link juice as they have so much traffic. Additionally, the better knowledge of SEM Rush, the better! “
- Vincent Dignan, author of Secret Sauce: A step-by-step growth hacking guide
- Submit a sitemap. A sitemap is your opportunity to tell search engines exactly what is on your site and which pages are more important. You can generate a sitemap in seconds with a free site like snapsitemap.com. If you developed your own site, upload the xml and then go to google webmaster tools to submit it. If you’ve hired a designer, reach out and make sure they took this step.
- Don’t wear a blindfold. Use analytics! Google anayltics is free but there are other options out there too that are paid and give more user-friendly reports. One of my favorite tools is SumoMe, it’s benefits go far beyond SEO.
That should get you rolling! Just remember, when it comes to SEO, there is no instant gratification. Be vigilant, stay the course, and soon you will be found!